Top 5 Fashion Games in Kenya Q2 2022: Unified Platform Performance

The second quarter of 2022 saw notable trends in the performance of the top 5 fashion games on a unified platform in Kenya. Here’s a closer look at the weekly downloads, revenue, and active users for these popular games, based on Sensor Tower data.

Project Makeover from Magic Tavern, Inc. demonstrated a stable trajectory in weekly revenue, peaking at around $547 in early May. Weekly downloads fluctuated, with a high of approximately 1.7K at the beginning of April and a low of about 700 in mid-June. Active users experienced minor variations, maintaining an average of around 11K throughout the quarter.

Crowdstar LLC's Covet Fashion: Dress Up Game showed a consistent increase in weekly revenue, reaching up to $128 in early May. Downloads saw a significant spike at the end of May with 380 downloads, while active users peaked at 343 around the same period before stabilizing in the following weeks.

Makeover Games: Makeup Salon by Salon™ recorded a modest rise in weekly revenue, hitting $42 in mid-June. However, downloads saw a sharp decline from 2K in late March to just 41 by the end of June. Active users followed a similar trend, dropping from nearly 6K to 750 over the quarter.

Nordcurrent UAB's Pocket Styler: Fashion Stars experienced fluctuating weekly revenue, peaking at $41 in late April. Downloads varied, with a high of 180 in late May and a low of 59 in June. Active users remained relatively stable, averaging around 800 throughout the quarter.

Makeup Games: Wedding Artist also from Salon™, saw a consistent yet modest weekly revenue trend, peaking at $39 in mid-April. Downloads were more stable, hovering around 1.6K in April and maintaining a steady rate through June. Active users showed a slight decrease from approximately 4.7K in mid-April to 3.9K by the end of the quarter.

For more detailed insights into the performance metrics of these apps, visit Sensor Tower.